If Something’s Worth Doing, It’s Worth Getting Fired For.
Every corporation should be more afraid of extinction than change - but few are. A company’s most talented innovators - “corporate intrapreneurs”- often can’t break the cycle of stale, destructive habits. Until now.
This Might Get Me Fired provides an insider’s perspective on how to make entrepreneurship thrive in a company that’s not entrepreneurial. It shows intrapreneurs how to find each other, join together, and succeed in ways that seem unimaginable until they are inevitable.
Chapter 1
The Innovation That’s Necessary is Never Authorized
Learn the five killers of innovation and the key principles for zooming past them.
Chapter 5
Guerilla Validation
Hunt for your most important customer and make them the boss of your product, and your company.
Chapter 2
If You Can’t Launch In Eight Weeks, You Never Will
The ‘cookbook’ to build and validate an innovative, new product in eight weeks.
Chapter 6
Innovation On Tour Secretly
Some risks can’t be taken by an insider. Learn how to enlist the right consultants and avoid the wrong ones.
Chapter 3
The Godfather
How to enlist the one executive who’s more afraid of extinction than change; and have them convert every other executive.
Chapter 7
The Right Exit (And Its Evil Twin)
Once you launch a successful product in eight weeks, unforeseen opportunities open up. Learn how to choose the right one.
Chapter 4
The Secret Society
Awaken and activate the entrepreneurs hidden inside of every huge company.
Chapter 8
Courage And Risk
Behind every new, breakout product
launched by a big company there’s someone who had the courage to risk losing their job.